events
Increase Hotel Group Business by Appealing to Event Planners
As digital marketers, we can ramble off best practices for your hotel’s social media accounts, websites, and search engine optimization until we lose our voices. While our team members are […]
Unleashing Data to Drive Groups and Events Business Forward
Companies leading the pack globally for revenue growth are creating customer experiences based on data-driven insight. Research shows us that organisations that leverage customer behavioural insights outperform peers by 85 […]
A Strategic and Actionable Wedding Venue Marketing Guide For Hoteliers
You have a stellar hotel with potential for even more wedding business, but it is not generating the kind of wedding bookings you know it should. You are in luck […]
How to Use Local Events to Win New Customers
Location-based businesses like hotels, restaurants, banks, or retail stores are built around communities. NB: This is an article from Milestone Events happening in your community, whether they be large or […]
Upselling Techniques: How to Increase the Value of Each Event
At the end of the day, there are just four ways to grow group business as a caterer or hotelier. Increase the number of clients you serve Increase the frequency […]
Beyond RevPAR: Understanding Total Group Revenue for Hotels
Once upon a time, group business was essentially a filler for the guest rooms that transient business didn’t occupy. In today’s world of all-time occupancy highs,1 group business tells a different tale. […]
8 Ways to Use Guest Intelligence for Hotel Events
For special occasions and hotel events, the expectations and stakes are high – for the people who organize them and for the hotels that host them. Reviews and online reputation […]
About Your M&E Revenue Strategy – wait, you have one, right?
Attention revenue managers: pay no attention to that ballroom behind the double doors. Only, what if we told you that your hotel’s meetings & events (M&E) space could become the […]
5 easy hotel promotions to increase revenue at your property
If you’re trying boost bookings and increase revenue flow at your hotel, there are few easier or more effective ways to do it than introducing some simple promotions. NB: This […]
6 Ways To Use Events To Increase Your Bottom line
Wherever your hotel is based, local events are taking place all the time and could be a vehicle for potential revenue if used in the right way. They could come […]