events

When your property positions itself as a trusted partner, not just a venue, you build credibility and become the go-to destination for event planners

The MICE market in London is currently strong. The city’s strategic location and infrastructure continue to make it a leader

In hotel sales, leads can range from a quick inquiry from a meeting planner to a corporate account exploring next year’s events

Digging into bleisure travel statistics reveals hotels should sell local experiences, reward loyalty, and maximise the value of every stay

You have the perfect sales and operations pitch. Now, you have to present it to your CFO, owner, or asset manager. This is where most strategic plans die

Hotels that win in the next cycle will be those that recognize M&E not as an afterthought, but as a key, resilient, and highly profitable revenue stream

Here are 13 actionable promotion ideas designed to help you not just fill rooms, but also maximize revenue from every part of your property

Not all events deliver equal value. The mistake? Evaluating event performance in isolation rather than across your full revenue potential

The practice of proactive outbound phone outreach remains a tool in the arsenal of event sales professionals, often refined with modern sales strategies

78% of event planners anticipate an increase in small- and medium-sized meetings this year. This isn’t just a trend – it’s a fundamental shift