events

With strategic planning, hotel restaurants can unlock the full revenue potential of holiday events and private dining

We explore the importance of M&E Revenue and the correlation between M&E revenue share and technology adoption

When used effectively in negotiations, rack rates can help hotels avoid price-driven competition and instead focus discussions on value

You want to be sure you’re offering event minimum pricing that’s beneficial for your hotel’s bottom line, but also makes sense for your customers

Don outlines what Group Metrix is by first explaining what they are not, then he explains how their service works and benefits hotels

It is no surprise that weddings are some of the most profitable events. Because of this, many venues have a separate marketing strategy to drive bookings

To effectively reach potential event clients and attendees, Instagram event marketing leverages one of the largest audiences to promote your venue

Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels

Group events continue to be a cornerstone of a profitable revenue strategy, so no surprise that hoteliers always eagerly anticipate event-related bookings

Let’s explore how hotels are rethinking their approach selling rooms and leveraging their properties to encourage group and event bookings