distribution

Finding the best channel manager is the key to the success of your hotel’s distribution strategy. Online distribution is more important now than it’s ever been before and tomorrow it will […]

The industry’s rapid evolution continues unabated. To profit through this turbulence, leaders must focus on what really matters—the customer. The landscape of travel distribution has been shifting. Until the mid-1990s, […]

Competition in the hospitality sector is extremely fierce. Potential guests now have extensive hospitality options for when they want to travel, from apartments, villas, hotel rooms, hostels, boutique properties and […]

My personal highlight from the Hotel Technology Forum in Berlin last week was the talk by Dr.Jan Sammeck, Director of eCommerce at Deutsche Hospitality. Jan works across three brands: JAZ […]

The importance of converting and targeting guests might sound like yearly calls to arms, but those tasks require a greater the level of complexity in 2017. Hoteliers need to take […]

When booking hotel rooms, guests with different profiles tend to choose different types of booking channels, with some preferring to book directly through the hotel’s website and others choosing to […]

Reading guest reviews has become a standard process in the travel shopping journey. 95% of travelers read travel reviews when planning a trip and 76% of travel shoppers believe that […]

Airbnb has dipped its toe back in the waters of third-party distribution, almost a year to the day since it axed its original affiliate programme. The global property-sharing giant has signed […]

It’s been over a year since we published the original Hotel Distribution Technology Chart, and a lot has changed in the hotel tech industry since then. Many have written to […]

At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is coming […]