distribution
Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)
This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking
Hoteliers’ Top 10 Revenue Management Questions… ANSWERED
Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing
Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)
By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost
Google Hotel Free Booking Links – OTA Freedom or Competition?
For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic
How to Maintain or Increase Your Direct Sales Quota Post Pandemic
Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.
Three Quick Wins to Optimize Post-Pandemic Hotel Distribution
Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility
A New Way to Look at Your Hotel Marketing Campaigns
Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps
The OTA Which Applies AI Skilfully Wins
The one piece of tech that could be a true differentiator for an OTA is the skilful application of AI that could help to really understanding the customer
Why Direct Selling is Experiencing its Sweetest Moment
Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience
OTA Bookings – How Have They Changed in a Covid World?
According to a study, 52% of travellers visit a hotel website after seeing it on an OTA and 20% of direct bookings happen after a hotel was found on an OTA