distribution

Here is the round up of Hotel Success Stories from our Expert Partners during December 2025 and January 2026. You can either scroll through or click on the company name […]

Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during December 2025 and January 2026 . You can either […]

The problem with hotel distribution today is that most hoteliers are optimising distribution based on accounting numbers, not economic reality

Pressure testing your revenue strategy is not about tearing everything apart. It is about identifying weak assumptions and hidden risks early

When AI is embedded natively into how a hotel sells itself, distribution becomes a revenue multiplier, not a tech expense

Hotels have a brief window to establish AI visibility before the competitive landscape takes shape. Those who act now help shape what AI learns to recommend

The 3 traditional pillars of direct distribution will continue to play a role, although their relative importance will shift as AI becomes more prevalent

To reclaim profitability this year, hoteliers must shift from a passive OTA supplier mindset to one of active OTA strategy management

There are techniques you can deploy to help you extend your booking window, giving you more lead time, steadier occupancy and healthier ADR

The next phase of competitive advantage for hotels will be defined by profitability, channel intelligence, and a guided approach to direct bookings