distribution

Trying to predict the future of hospitality in 2026 can feel like staring into a cloudy crystal ball. Rapid technological change – particularly in artificial intelligence – has made long-term […]

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel

The time for static distribution is over; future rewards speed, data completeness, and strategic control. The essence of an AI-Native Distribution Strategy

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:

The analysis covers guest booking and hotel performance data focusing on two key areas: traveler booking behavior and hotel profitability

For hotels it’s a new distribution channel that doesn’t look like anything before. We’re not at the beginning of an experiment; we’re deep in the rollout

As we think about hotel distribution and marketing priorities, integrating AI is not only urgent but no longer an option

The key to unlocking your hotel’s true profit potential isn’t in that single average number, but in understanding its daily distribution

By adopting a continuous learning mindset, you can stay resilient, seize new opportunities and build a culture where innovation drives revenue

Truth is, distribution success is not about the number of channels you are connected to. It’s about how well your systems talk to each other