direct

Black Friday is just around the corner! Don’t let the OTAs be the only ones to take advantage of it! Here are our recommendations for success

Read on to get insights into the power of hotel branding and how a compelling brand can build trust and ultimately help you grow your direct business

We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

By embracing forward-thinking direct booking perks, hotels can create an experience that resonates with the diverse preferences of their guests

Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes

We’re not only talking about decreasing rates when occupancy is low; the secret to generating more bookings year-round lies in data contained in your PMS

With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant