digital

If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

In Google’s new testing UI, the hotel description is replaced with a list of eight featured amenities and a ninth entry titled “+X amenities”

2020 was a terrible year for U.S. hotels. Last year, thanks to the pandemic, occupancy sat at just 44%, down from 66% the year prior. NB: This is an article from Motley Fool […]

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

Content which is engaging, interesting, and relevant to their values will resonate far more than generic marketing or sales messages

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

Consider different upselling offers for different guest segments. In time you will find the offers which provide the best guest experience and most revenue

Social media, which has been the main communication channels for most people during the global pandemic, has become a critical marketing tool for hotels