digital

Hotels leveraging social media see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin

We look at ten common digital marketing mistakes hotels make. We will also give you practical solutions to help you avoid these mistakes

Consolidating data and analyzing performance through data to glean key insights is critical to the digital marketing puzzle

Don’t overlook Bing ads when planning your digital marketing strategy. The channel can bring benefits especially for hotels serving consumers in the U.S.

Moving from Google commission-based bidding to an upfront payment model is a big change, but it gives you a chance to improve your hotel marketing strategy

Google announced changes for PMax in 2025. Hotels should use negative keyword functions and Demand Gen campaign format to improve campaign performance

We’re sharing 6 creative Instagram post ideas for hotels that will keep your content fresh, attract new travelers, and boost your hotel’s online presence

No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand

Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences