digital

How to Drive Bookings and Engagement with Email Marketing

Ultimately, a well-executed email marketing campaign can become a powerful tool for building guest relationships and driving direct bookings

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magnet drawing a block out reflecting the need for hotels to understand the difference between guest retention and guest acquisition

Guest Retention vs Acquisition: What’s the Difference?

While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business

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multiple people in the shape of hands coming together in the same way hotels and marketing agencies can maximize their relationship

4 Ways to Maximize the Marketing Agency and Hotel Relationship

Effective collaboration ensures that marketing agencies and hotels can leverage strengths, streamline communication, and tailor strategies to specific needs

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Engage Travelers with Cyber Travel Deals

Black Friday and Cyber Monday are well-known deal days for travelers, and the most recent newcomer to this bargain shopping week is Travel Tuesday

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Google Search Generative Experience and the potential impact on hotels interview YouTube Thumbnail image

Search Generative Experience and Potential Impact for Hotels

He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience

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man holding his head in his hands possibly reflecting a frustration with their hotel google ads not driving enough traffic and wondering how to fix it

Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic

We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around

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How the iOS 18 Update Will Impact Email Marketing

Early testing that we’ve seen shows that preview text often has absolutely nothing to do with email content and does nothing but confuse the user

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Branded Hotel Opening: How to Build Awareness with Paid Search

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

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Evaluating Your Summer Marketing Efforts: Hotelier Checklist

A comprehensive marketing review helps identify successes and opportunities, allowing you to refine your strategies and enhance your future ROI

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Instagram Marketing: How to Promote Your Hotel Event Venue

To effectively reach potential event clients and attendees, Instagram event marketing leverages one of the largest audiences to promote your venue

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