digital

We take a close look at why hoteliers are taking advantage of Google My Business and discuss how optimising it can reinvent your hotel online presence

Are you looking to refine your approach and experiment with more targeted offers directed at specific age demographics in 2023?

Here are just a few reasons why it’s important to use social media in your digital marketing for hospitality strategy

So how has Google impacted the booking journey for travelers, and how should those insights shape hotels’ strategies moving forward

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

As Google and other providers look to phase out the cookie, the use of first-party data, or data that is owned by the brand itself, will be crucial

Today, hotel business managers can easily and quickly craft gorgeous and functional hotel website with little to no experience

Here are five hotel emails your guests expect… Are you sending them to every guest? Let’s dig a little deeper into the purpose of each type of email

Email users are expected to top 4 billion in 2023, so marketing to this growing audience will remain an essential tactic for businesses