digital

Staying updated with these digital marketing trends you can reach out to a bigger audience and optimise your resources to achieve better results

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming

To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

Personalization has become a hot topic, but the question is, when it comes to personalization vs privacy, what do your hotel guests actually prefer?

We’re diving deep into three transformative eCommerce strategies to explore how they can boost direct bookings and craft an unparalleled guest experience

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

Successful conversational marketing campaigns strike consumers’ curiosity so they are naturally inspired to talk about it or post about it on social media

Hyper personalized marketing involves delivering highly tailored and individualized experiences that goes beyond traditional personalization techniques

We explore the transformational process of turning your hotel from merely a place for travelers to rest their heads, to a much anticipated destination