digital

  NB: This is an article by Jon Hudson, Criterio‘s Head of Mobile, Americas That consumer browsing and buying behaviour of travel is changing is now fact. In many places, […]

  A quantitative analysis of the claim that topics are more important than keywords. What’s more important: topics or keywords? This has been a major discussion point in SEO recently, […]

  NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]

  NB: This is an article by Alice. To General Managers, there might be no more important data than their guests’ reviews. While this may not seem like data to […]

  NB: This is an article by Anton Schubert, head of design at Futurice One of the most talked about announcements in the British Chancellor’s Budget last month was the […]

  NB: This is an article by Tim Sullivan, President of Cendyn/ONE Leveraging over 120 million CRM Guest Profiles representing 35 billion unique data elements, Cendyn/ONE delivered 1.2 billion personalized […]

Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google […]

  Think people don’t convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he’s got the stats to back up his contention. Have […]

  Consumers don’t like booking holidays on a smartphone. That is the conclusion of leisure market analyst Mintel in its most up-to-date review of the UK holiday market. Holiday bookings […]

  A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience. The analysis […]