digital
4 Ways to Get More Direct Bookings from Google
NB: This is an article from NetAffinity We need to talk about search engine optimisation, or SEO. It’s an area that can seem pretty murky compared to, say, running […]
Programmatic ads could do better at targeting a traveler
NB: This is a guest viewpoint by Frank Guzzardo, vice president of sales, US, for The Exchange Lab When we think of lounging on the beach in paradise, we generally want […]
Facebook Messenger Takes To The Sky with KLM
In line with the chat app movement, the integration is expected to further Facebook’s outreach Having opened up its Facebook Messenger Platform for developers to integrate their services into […]
What is all the fuss with chat bots?
The chat bot is back in a big way, thanks to the rise of mobile texting and messaging apps. Its full name is actually “chatterbot,” and its has a long history, […]
Engage with Mobile Travellers in the Micro-Moments of their Research Journey
What’s your marketing strategy for mobile travellers? I’m not talking about making sure your website is mobile optimized – everybody knows that’s a must. What I’m referring to is devising […]
The Painful Truth About Hotel SEO (Part 2)
NB: This is an article from Tambourine and is the second and final installment You can read the first installment here Problem 3: SEO Has Become Even More Technical […]
Why apps are worth the effort for travel
NB: This is an article by Jon Hudson, Criterio‘s Head of Mobile, Americas That consumer browsing and buying behaviour of travel is changing is now fact. In many places, […]
Keywords: Are They Really Dead? An Experiment
A quantitative analysis of the claim that topics are more important than keywords. What’s more important: topics or keywords? This has been a major discussion point in SEO recently, […]
Data suggests airports are wasting time with mobile apps
NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]
4 Strategies Used By GMs to Improve Online Reviews
NB: This is an article by Alice. To General Managers, there might be no more important data than their guests’ reviews. While this may not seem like data to […]
