digital

Facebook has become a place where many travel agents have successfully built a personal brand through posting photos of their travels and in many cases themselves. It has turned into […]

Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last mass extinction event. Since […]

Thanks to efforts of global influencers like Elon Musk, Facebook & Google internet access has accelerated faster than ever before with *over 3 billion people gaining online access as of 2015. […]

The “Live There” campaign from Airbnb reveals an intention to target a new demographic – after traditionally looking to connect with Millennials, it is now marketing to families. The ad […]

Measuring the success of your social media efforts is a must, regardless of what channels hotels are using. What’s even more important is making sure that you are paying attention […]

Expedia today unveiled a rather smart, rather simple little bot for Facebook Messenger. The bot is designed to do one thing and do it well: It helps travelers book hotels. What’s […]

Meaningful engagement or just communication? What does it takes to genuinely connect with travelers? With the rise of mobile and digital, consumers have higher and higher expectations for interacting with […]

One of the major forces transforming hotel marketing today is technology. Software-as-a-Service (SaaS) solutions are presenting more choice than ever before to accommodation providers on how to market their property. […]

Globally, we spend more on travel related goods than in any other industry. This is supported by consistent growth in digital travel sales across the board in every region, and […]

It is seven times more expensive to acquire a new customer than it is to retain an existing one, and it is only getting more expensive. As more and more […]