digital
Time pressure on mobile path to travel purchase
Few people doubt the travel industry maxim that consumers using mobile devices are more typically under time-pressure than those using laptops or desktops. But how does time pressure affect consumer […]
4 social tips for travel marketers
Cue the selfie of your deskmate bungee jumping in New Zealand, the photo of your hot neighbor surfing the North Shore, and the video of your nephews building a sand […]
Why independent hotels should note direct bookings drive
Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients to book directly. Loyalty programs […]
Making Sense of Google Analytics
Google Analytics is a tool that’s often spoken about in digital marketing, and worth being in the know about for any hotelier who wants to build a high-converting website. In […]
AccorHotels plans for digital, growth and greedy OTAs
A raft of acquisitions and digital developments is helping the French chain to become a key player in industry consolidation and a serial entrepreneur has been appointed to help, writes […]
18 Seriously Useful Tools for Your Hotel Marketing
As an independent hotelier, you have to constantly market your hotel to attract steady business. Unfortunately, if you’re not a part of a large chain and you don’t run a […]
Marriott VP Digital Marketing on Digital and Apps
Andy Kauffman is a digital guru. He is vice president, digital marketing & Marriott.com for Marriott International working as the general manager for Marriott.com. He oversees everything from product strategy, digital acquisition, […]
Drive Direct Revenue with New Booking Platform
Travel Tripper, the industry’s most innovative provider of hotel reservation and e-commerce solutions, today announced the launch of Travel Tripper Web (TT Web). This new website platform for hotels increases […]
The hotel tech Trojan horse
NB: This is a viewpoint by Mike Ford, managing director of SiteMinder. Oh yes, a horse is on its way to Troy as you read this. Or, has it arrived? As […]
Top 2016 Hotel Digital Marketing Trends
With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start […]
