digital

Digital can help hospitality brands extend their relationship with guests beyond their stay, according to an executive from Mandarin Oriental speaking at Luxury Interactive 2016 on Oct. 19. Consumers’ engagement […]

Recently our Head of Education was speaking to a hotelier about the best way to set up and use his new SnapShot Analytics dashboard. Their conversation started by the hotelier admitting, […]

The quest to create epic content is real, my friends, and it is reaching mythic levels. Everyday, SEOs write, speak, and share content about the correlation between dynamite landing pages […]

Social media is great, isn’t it? Just go online and you’ll see that everybody is instbookingpingtweetingsnapping virtually 24/7/365. Hotels, of course, are heavily involved, and not an hour goes by […]

Running a successful hotel, when you hit the bottom line, comes back to one thing: driving profitable bookings. Will that new carpet look good in pictures? Does your staff respond […]

Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having control of your domain, […]

NB: This is an article from HeBSdigital The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates. First, on September […]

A surprising number of luxury hotels and hospitality brands have put stock into accounts on Google+, but the effort is proving fruitless, as consumers are not interested, according to L.I.K.E. […]

It’s no secret that consumers start their holidays online or on mobile. New research shows that for millennials it’s as many as half using their mobile to research and buy […]

This year has seen a major increase in direct booking campaigns from the big chains. We’ve watched Hilton and Marriott engage in extensive promotion of their brand websites using loyalty […]