digital
Google Trips: What are the Opportunities for Businesses?
With the release of the Google Trips Android and iPhone app earlier this week, I decided to plan and visit London using the latest app from the search engine giant […]
The Pros And Cons Of Building An App For Your Hotel
NB: This is an article from Tambourine Modern travelers expect your hotel to be mobile-friendly. After all, they use their devices during all phases of the travel, from dreaming, […]
Five ways chatbots could change the hotel industry
With the widespread adoption of in-house apps, instant messaging and even robots, hotels are on the cusp of a chatbot revolution. Chatbots are already working hard in the hospitality industry, […]
5 Ways for Hotels to Counter Growing Pressure from Review Sites
NB: This is an article from Alice Hotels are under increasing pressure to evolve. Review sites, the sharing economy, and even the rise of dedicated hotel technology are making adaptability […]
What Marriott learned from faulty Facebook chatbot
Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. The bot immediately misfired, sliding into customers Facebook inboxes to make unsolicited suggestions. Customers who had recently browsed through […]
HotelTonight joins mobile loyalty space with app tiered rewards program
HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on […]
Instagram and Snapchat on the rise in APAC
TNS Connected Life 2016, a recent global study surveying the online behaviours of approximately 70,000 internet users across 57 countries revealed that the use of visual social media platforms, Instagram […]
Let’s Take a Closer Look at the Google Trips App
Google has always been forward looking and innovative when it comes to helping travelers make planning a trip easier and hassle free. It implemented platforms like the Trip Planning search feature […]
Driving Direct Bookings Through Email Marketing
Focusing on driving more direct bookings has become a topic of great debate in the hospitality industry this year. Owners and operators alike are determined to focus efforts not only […]
Impact of Google Trips App on Hoteliers Strategies
NB: This is an article from HeBS Digital Earlier this week, Google launched further into the world of travel with the release of Google Trips, a smartphone app that serves […]
