digital

When is Google finally going to tie all of its travel products together and become an online travel agency to rival Expedia, the Priceline Group and, increasingly, Ctrip? Not anytime […]

Guests are embracing new technologies and apps on a daily basis, and hotel companies are trying their best to also get into the fray by developing their own guest facing […]

It’s Halloween today and soon it will be Christmas. In the search for fresh new ideas maybe it’s time to turn to the rising stars of digital marketing – influencers […]

October is always full of fright, and you might be incorporating ghosts, ghouls and goblins into your hotel decor this month. And while you can certainly spook things up at […]

The Battle against OTAs isn’t just fought at the traveler’s booking stage. In this highly competitive market, hotels much deliver exceptional service if they are to succeed. OTAs are an […]

With the ever-growing importance of the direct booking channel and the increasingly complicated path-to-purchase behavior of the multi-channel and multi-device travel consumer, today’s hotel website can simply no longer afford […]

Mobile marketing offers unrivalled growth opportunities for the travel industry, outstripping potential returns from investments in digital marketing, social media and artificial intelligence According to a survey of 183 European […]

There’s nothing quite like a bit of holiday research to get you through a rainy day. Now, according to new stats from Signal, more of us than ever are using […]

NB: This is an article from HeBSDigital As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine […]

You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, […]