digital
Five useful AdWords features to use during the peak booking season
With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. Here are five features of AdWords […]
Airbnb Trips presents airlines with a digital ancillary revenue masterclass
For any airline concerned about keeping control of their relationships with their customers and leveraging digital channels to boost ancillary revenues, the launch of Airbnb’s “Trips” should serve as a wake-up […]
Why mobile micro-moments and dayparting are the trends to watch in 2017
As 2016 draws to a close, there has been one movement that has surpassed them all during the last 12 months – mobile. There are more than 128 million Google […]
5 Ways to Drive Direct Bookings for the Modern Traveler
How do young, modern travelers behave online? What connects to them, and how can your hotel use that information to drive direct bookings through your hotel website? Google’s Consumer Barometer […]
3 Fundamental Practices of Metasearch Management
We all know the power of 101 – fundamental knowledge. In practice, what is fundamental leads to advanced applications and continuous pursuit of improvement. Today we wanted to share some […]
Using online information to define and refine your hotel competitive edge
The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation market is going […]
Hotels need to get innovative if they want guests to “stop clicking around”
The decision by the Australian Competition and Consumer Commission (ACCC) to enshrine rate parity between hotels and Online Travel Agencies (OTAs) has created a new impetus for the hotel sector […]
7 Things Hotel Marketers Are Thankful For This Thanksgiving
Coming off the heels of an intense election season, this Thanksgiving will be unlike any other. No matter who won your vote or where you stand personally, let’s come together […]
Airbnb has no plans for an API to integrate with its new trip platform…yet
Airbnb has often talked about looking beyond the home, and this week it moved closer to that goal with a platform launch that consolidates all your trip needs into a single […]
Google says US hotels related searches are up 25% in the US
Conventional wisdom says that using search to plan and book travel is old-fashioned. Consumers now start their trip research elsewhere, such as on Facebook or Apple TV, or they may […]
