digital
3 Fundamental Practices of Metasearch Management
We all know the power of 101 – fundamental knowledge. In practice, what is fundamental leads to advanced applications and continuous pursuit of improvement. Today we wanted to share some […]
Using online information to define and refine your hotel competitive edge
The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation market is going […]
Hotels need to get innovative if they want guests to “stop clicking around”
The decision by the Australian Competition and Consumer Commission (ACCC) to enshrine rate parity between hotels and Online Travel Agencies (OTAs) has created a new impetus for the hotel sector […]
7 Things Hotel Marketers Are Thankful For This Thanksgiving
Coming off the heels of an intense election season, this Thanksgiving will be unlike any other. No matter who won your vote or where you stand personally, let’s come together […]
Airbnb has no plans for an API to integrate with its new trip platform…yet
Airbnb has often talked about looking beyond the home, and this week it moved closer to that goal with a platform launch that consolidates all your trip needs into a single […]
Google says US hotels related searches are up 25% in the US
Conventional wisdom says that using search to plan and book travel is old-fashioned. Consumers now start their trip research elsewhere, such as on Facebook or Apple TV, or they may […]
Airbnb CMO Wants to Redefine Experiential Marketing With New Offering
Thursday, at its Airbnb Open event in Los Angeles, Airbnb CEO Brian Chesky revealed that the company is fundamentally changing. In adding experiences and much more to the platform, it […]
Jumpstart Your Hotel’s Direct Bookings through Multichannel Campaigns
Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with current and future guests, and ultimately, encourage repeat guests throughout the customer lifecycle. […]
Consumption of digital travel content sees double-digit growth
A new study explores how the interaction between travel booking websites and other influential online and offline touchpoints can impact the purchase journey for American, British and Canadian travelers. The […]
Kayak’s CEO critiques Google, Airbnb, and others
Steve Hafner, co-founder and chief executive of Kayak, is living up to his reputation for being one of the liveliest annual on-stage interviewees at the Phocuswright Conference. On-stage he says […]
