digital

How Expedia, Hopper and Skyscanner Use Big Data

In the travel industry, airlines and travel agents might categorize you as one of the following types of travelers: a standard traveler, a deal-seeker or a first class frequent flyer. […]

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New Phocuswright Research: Mobile Fuels Online Travel Dominance in Europe

Brexit. Trump. Terror. Amidst all the remarkable headlines, here’s one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority […]

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Will Facebook Recommendations Create a New Channel for Hotel Bookings?

Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook […]

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Buy Buttons Out Email Still In – Keep Marketing Momentum Strong

The close of 2016 is upon us and it’s time for marketers to conduct an annual review of the strategies and tactics they’ve used throughout the year. Weighing the pros […]

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Booking.com’s Digital Travel Assistant Planned Our Trip to Paris

It’s midnight in Paris and I’m sitting in a velvet booth at a theater called Le Crazy Horse. A waiter with a ponytail has just sabered a bottle of champagne […]

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Direct Bookings Drive Will Transform Hotel Industry into Direct Response

First off, the hospitality industry is already a full-blown direct response industry. That might not be so obvious to the untrained eye, but you just need to know where to […]

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How Much Does Facebook Advertising Cost? Complete Guide to Ads Pricing

We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, […]

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Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel

It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local online travel agency for travel consumers. Yet, while Airbnb paves […]

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17 Hotel Marketing Trends for 2017, Think Mobile!

2017 is knocking on our doors. Most of us are more than ready to see what a new year will bring! 2016 brought big changes from Google, partially due to […]

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Hilton to ease mobile booking via TripAdvisor network

Hilton, one of the most popular hotel chains in the world, is upping its ease of booking factor for mobile customers by integrating with TripAdvisor. Through a partnership with the […]

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