data
Use Publicly Available Data to Improve Occupancy Rate Predictions
Given that tourism is a global industry consuming a diversity of goods and services, the prediction of future trends needs to take account of the wider economic context, according to […]
6 Hotel Data Strategies to Take Your Decision Making to The Next Level
Revenue managers have access to more data than ever before. Whether it’s internal information about the performance of various business segments or exact insights into pick-up and pace, it’s all […]
Why a Data Driven Marketing Culture Needs to be Top of Your List
The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images, […]
Crucial KPIs for Success: Game-Changers for 2019 and Beyond
Hoteliers the world over predict another year of solid demand and increased occupancy. Despite moderate growth in supply, the industry appears to be in rude health. But it remains a […]
Current Hotel CRMs May Be Doing More Harm Than Good
CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking […]
Big Data and the Need for a Data Strategy
Big data. We’ve all heard and talked about it. Big data is a major component of every industry and hospitality is not an exception. Knowing how to recognize and utilize […]
How to Move from Revenue Management to Revenue Science
Almost two decades after the big expansion of Revenue Management throughout the hotel industry, Directors of Revenue Management still make 20% less than Directors of Finance and Accounting (payscale.com). NB: […]
Predictive Personalization and How It’s Revolutionizing Hospitality
The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization.
Revenue Management 4.0 – Embrace the Citizen Data Scientist
In 2018 we saw a lot of “revenue management” Software coming into the market. NB: This is an article from Fabian Bartnick, VP Asia Pacific and International Business for LodgIQ […]
The Most Important Metric in Hotel Marketing: What’s Your OMTM?
As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there’s one that should matter more than any other. NB: This is an article from […]
