comp set
Benchmarking Drives Mediocracy: Rethink How We Measure Success
We explore the dangers of benchmarking, explain why “above benchmark” isn’t enough, and offer actionable strategies to break free
Understanding the Hotel Compset and Why You Must Develop One
Don’t feel you have to copy your competitors but rather use the information on your compset to improve your value proposition
Mastering Hotel Competitive Analysis: The What, Why and How
With these seven tips, you’re ready to tackle your hotel competitive analysis. It’s essential if you want to uncover new revenue and marketing opportunities
The Role of Profitability Data in the Hotel Benchmarking Experience
P&L data enables you to supplement key top-line metrics and measure impact of top-line decisions on profitability relative to competitive sets
Mastering Hotel Compset Analysis to Drive Growth
Analyzing hotel compset holds great significance for hoteliers. Here are some of the most evident important reasons that hotels opt for this analysis

Stop Using CompSets to Make Pricing Decisions
Those CompSets themselves are being driven by irrelevant factors like employee emotions and outdated RM systems that are not fit for purpose
5 Features to Look For in a Hotel Benchmarking Tool
Benchmarking data is used by all stakeholders in the industry; from hoteliers to management companies, owners to asset management companies
Why and How to Identify Your Hotel’s Compset
Analyzing your hotel’s compset unveils information to help you stand out. Basically, you must identify the competition to beat the competition!
Please Stop Basing Your Rate Strategy On Your Competition
Sometimes your competition’s rates will be applicable, but moderation is key. Do not let your competitors drive your rate strategy
3 Ways to Rethink Your Hotel Comp Set and Discover New Business
You may need a different comp set for different market segments and specific need periods as markets continue to grow and change