comp set
Why and How to Identify Your Hotel’s Compset
Analyzing your hotel’s compset unveils information to help you stand out. Basically, you must identify the competition to beat the competition!
Please Stop Basing Your Rate Strategy On Your Competition
Sometimes your competition’s rates will be applicable, but moderation is key. Do not let your competitors drive your rate strategy
3 Ways to Rethink Your Hotel Comp Set and Discover New Business
You may need a different comp set for different market segments and specific need periods as markets continue to grow and change
Can Hotel Benchmarking Help Losers Take Action and Create a Plan
Can benchmarking help losers take action and create a plan to beat the competition, or distract the team from creating a strategy that could be a winner?
Are You Pricing Based On Your Competitor’s Actual Rates?
To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying
Don’t Overlook Competitor Data in Your Pricing Strategy
Some may argue that competitor data shouldn’t impact your pricing strategy, we believe the pandemic has reinforced it can and should be an indicator
How Revenue Leaders Plan To Capitalize On The Return Of Travel
Our guests’ motivations and needs have changed substantially over the last two years, and so must our revenue strategies and focus
How to Conduct a Competitive Analysis For Your Hotel
In the hotel industry, and other industries, we can use competitive analysis to gauge the market. But what is it, why should we do it and how to we do it
Don’t Be a Sheep: 5 Reasons Not to Follow Hotel Competitor Pricing
I have heard so many iterations of hotels justifying why they follow competitors pricing strategies. I have never fully understood or agreed with them
In a Disrupted Market Even Your Own Hotel is Competition
Identifying who your guests are, who the competition is and how your hotel is performing relative to other hotels in the market is a real challenge today
