comp set

graphs which could reflect different pricing amongst a hotel's competitors

Are You Pricing Based On Your Competitor’s Actual Rates?

To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying

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person looking at a hotel neighbour reflecting the fact hoteliers should not overlook competitor data in their pricing strategies

Don’t Overlook Competitor Data in Your Pricing Strategy

Some may argue that competitor data shouldn’t impact your pricing strategy, we believe the pandemic has reinforced it can and should be an indicator

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How Revenue Leaders Plan To Capitalize On The Return Of Travel

Our guests’ motivations and needs have changed substantially over the last two years, and so must our revenue strategies and focus

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one hot air balloon rising above 4 others reflecting importance for hotels to adjust their booking behaviour before competition do

How to Conduct a Competitive Analysis For Your Hotel

In the hotel industry, and other industries, we can use competitive analysis to gauge the market. But what is it, why should we do it and how to we do it

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sheep following each other like hotels follow competitor pricing

Don’t Be a Sheep: 5 Reasons Not to Follow Hotel Competitor Pricing

I have heard so many iterations of hotels justifying why they follow competitors pricing strategies. I have never fully understood or agreed with them

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In a Disrupted Market Even Your Own Hotel is Competition

Identifying who your guests are, who the competition is and how your hotel is performing relative to other hotels in the market is a real challenge today

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Sizing Up Your Hotel’s 2022 Comp Set

While determining the right comp set has always been crucial, it is vital to remain competitive now given our current uncertain market conditions. NB: This is an article from IDeaS […]

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Factors To Keep In Mind While Creating Hotel Packages

Creating hotel packages is no rocket science, but must be strategic. You should consider certain factors while crafting offers that don’t jeopardise revenue

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Who Moved My Hotel’s Market Share?

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?

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different coloured balls showing variety of hotels and importance of benchmarking

Hotel Benchmarking: Insider Tips to Kickstart Your Journey

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

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