comp set

The Role of Profitability Data in the Hotel Benchmarking Experience

P&L data enables you to supplement key top-line metrics and measure impact of top-line decisions on profitability relative to competitive sets

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Mastering Hotel Compset Analysis to Drive Growth

Analyzing hotel compset holds great significance for hoteliers. Here are some of the most evident important reasons that hotels opt for this analysis

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green apple and red apple bing compared the same even thought they are different just because they are apples in much the same way hotels still use compsets just because they are all hotels

Stop Using CompSets to Make Pricing Decisions

Those CompSets themselves are being driven by irrelevant factors like employee emotions and outdated RM systems that are not fit for purpose

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5 Features to Look For in a Hotel Benchmarking Tool

Benchmarking data is used by all stakeholders in the industry; from hoteliers to management companies, owners to asset management companies

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Why and How to Identify Your Hotel’s Compset

Analyzing your hotel’s compset unveils information to help you stand out. Basically, you must identify the competition to beat the competition!

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Please Stop Basing Your Rate Strategy On Your Competition

Sometimes your competition’s rates will be applicable, but moderation is key.  Do not let your competitors drive your rate strategy

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3 Ways to Rethink Your Hotel Comp Set and Discover New Business

You may need a different comp set for different market segments and specific need periods as markets continue to grow and change

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Can Hotel Benchmarking Help Losers Take Action and Create a Plan

Can benchmarking help losers take action and create a plan to beat the competition, or distract the team from creating a strategy that could be a winner?

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graphs which could reflect different pricing amongst competitor hotels and why hotel rate parity is so important

Are You Pricing Based On Your Competitor’s Actual Rates?

To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying

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person looking at a hotel neighbour reflecting the fact hoteliers should not overlook brand image when constructing guest experience and messaging

Don’t Overlook Competitor Data in Your Pricing Strategy

Some may argue that competitor data shouldn’t impact your pricing strategy, we believe the pandemic has reinforced it can and should be an indicator

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