comp set

Who Moved My Hotel’s Market Share?

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?

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different coloured balls showing variety of hotels and importance of benchmarking

Hotel Benchmarking: Insider Tips to Kickstart Your Journey

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

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Four Factors to Consider When Updating Your Hotel’s Compset

Like all aspects of your hotel’s marketing and operations strategies, you should review your compset regularly, especially in times of accelerated change

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Why It’s Time to Rethink The Comp Set

Stepping outside your comp set comfort zone allows you to understand where your customers might be booking but also what your market’s customers are booking

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The Next Normal: Hotel Benchmarking Post-Pandemic

After disruptions to the global hotel industry, traditional y-o-y comparisons have been rendered far less actionable when benchmarking hotel performance

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Making Sense of Your Competitive Landscape Today

Hoteliers must ask themselves: what happened to their competitive environment, who are their competitors, and what impact are they having on their hotel?

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Hotel Competitive Set Reassessment for a Stronger Recovery

In order to define, or even redefine, your hotel’s competitive set, here are some do’s and don’ts to help ensure a strong, competitive recovery ahead

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Comp Set Guide: Understanding Your Hotel’s Competitive Set

Successful sales strategies are centered on an accurate comp set breakdown. Take time and do your research. You can even enlist your employees to assist

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thumbnail of video interview about hotel mindset is it more nokia or apple

The Hotel Mindset: Is It More Like Nokia or Apple?

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

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Building a Comp Set – Best Practices

Without a comp set, and the marketplace intel that comes along with it, you’re left guessing as to where you can improve the performance of your property

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