comp set

Understanding the Hotel Compset and Why You Must Develop One

Don’t feel you have to copy your competitors but rather use the information on your compset to improve your value proposition

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Mastering Hotel Competitive Analysis: The What, Why and How

With these seven tips, you’re ready to tackle your hotel competitive analysis.‍ It’s essential if you want to uncover new revenue and marketing opportunities

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The Role of Profitability Data in the Hotel Benchmarking Experience

P&L data enables you to supplement key top-line metrics and measure impact of top-line decisions on profitability relative to competitive sets

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Mastering Hotel Compset Analysis to Drive Growth

Analyzing hotel compset holds great significance for hoteliers. Here are some of the most evident important reasons that hotels opt for this analysis

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green apple and red apple bing compared the same even thought they are different just because they are apples in much the same way hotels still use compsets just because they are all hotels

Stop Using CompSets to Make Pricing Decisions

Those CompSets themselves are being driven by irrelevant factors like employee emotions and outdated RM systems that are not fit for purpose

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5 Features to Look For in a Hotel Benchmarking Tool

Benchmarking data is used by all stakeholders in the industry; from hoteliers to management companies, owners to asset management companies

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Why and How to Identify Your Hotel’s Compset

Analyzing your hotel’s compset unveils information to help you stand out. Basically, you must identify the competition to beat the competition!

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Please Stop Basing Your Rate Strategy On Your Competition

Sometimes your competition’s rates will be applicable, but moderation is key.  Do not let your competitors drive your rate strategy

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3 Ways to Rethink Your Hotel Comp Set and Discover New Business

You may need a different comp set for different market segments and specific need periods as markets continue to grow and change

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Can Hotel Benchmarking Help Losers Take Action and Create a Plan

Can benchmarking help losers take action and create a plan to beat the competition, or distract the team from creating a strategy that could be a winner?

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