comp set

Positioning is not what you think of your hotel. It is the space you occupy in the market’s mind relative to your competitors

Unearned revenue is invisible. The hotel sees what it made and assumes that’s roughly what was available. More often than not, there was more on the table

Most pricing problems at independent properties fall into one of two categories: underpricing driven by occupancy anxiety, or overpricing driven by optimism

The gap between properties with a sharp revenue strategy and those without one is becoming much more visible in the numbers.

A good way to find important criteria for identifying your hotel competitive set is to think about the filters that travelers are setting on booking platforms

Today, demand can shift in an instant, and competitors’ rates tell you nothing about their strategy or inventory levels. The tools and strategies of the past can’t keep pace with […]

Implementing dynamic pricing doesn’t require an enterprise-level RMS or dedicated analytics teams. The following five strategies represent proven approaches

To break free from this cycle, you must stop defining your hotel by its star rating, location, or brand flag. Instead, define it by the guest’s intent

The key to unlocking your hotel’s true profit potential isn’t in that single average number, but in understanding its daily distribution

When built with intention and evaluated through a profitability lens, your compset becomes more than a reference, it is a tool for growth