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5 Technology Trends Changing The Hotel Guest Experience
The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

How to Build Optimal OTA Mix in a Dynamic Distribution Environment
To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

4 Easy Ways to Instantly Improve Your Hotel Website Visibility
Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

Understanding the Role of Bed Banks in Hotel Distribution
One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

Managing Hotel Guest Communications For The Modern Traveler
In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications

How to Use Data Analytics to Improve Your Hotel Performance
Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

SEM vs Metasearch Marketing: 10 Strategies For Hoteliers To Try
SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

What Is Hotel Metasearch Marketing?
Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

15+ Effective Ways to Increase Hotel Revenue and Profit
While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

Guest Feedback: Why It Matters And How To Use It (+Survey Template)
Guest feedback is a gift. As a hotelier, you can’t be everywhere at all times, so you rely on guests to share what they’re thinking, experiencing and feeling