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Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

Guest feedback is a gift. As a hotelier, you can’t be everywhere at all times, so you rely on guests to share what they’re thinking, experiencing and feeling

Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

Guest satisfaction is an key indicator for hotels. High guest satisfaction leads to increased customer retention rates, minimizing acquisition costs

The guest experience needs to be good, and consistent, across all channels, from website to the app, the booking experience and on-property experience

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

Especially accelerated by the pandemic, consumer habits and guest expectations have changed far beyond the capabilities of the PMS of the past