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Average rate index (ARI) is a metric that hoteliers can evaluate performance of their room rates relative to a group of competitors during a specific period

The goal of reputation pricing is to understand perceived value and increase it over time. This process involves revenue managers, marketing and operations

By strategically navigating the RFP landscape, your hotel can secure more group business, elevate its reputation and drive growth

Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started

Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024

Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay

While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

Guest experience is a hotel’s lifeblood and therefore no hotel wants to misapply automation at the expense of crucial human interaction

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit