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Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

Meeting guest expectations is not only essential to ensuring guest satisfaction, but crucial to improving your reputation through positive feedback

As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year

In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market

Learn more about the importance of hotel advertising, the best ways to promote your property, and 15 innovative hotel advertising examples

The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs: