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Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year

In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market

Learn more about the importance of hotel advertising, the best ways to promote your property, and 15 innovative hotel advertising examples

The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction