channels

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

Hotels are going to fill up; no doubt about that. Properties with the most agile platforms will be most effective at pricing and yielding highest RevPAR

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

For such unpredictable times we have now you should choose the right pricing strategy and have an option to change it easily and quickly when needed

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

For hotels reviewing their approach to capturing demand in 2021, accessing up to date data from across their hotel will provide a competitive advantage