channels

To drive direct booking and maximize revenue, hotels must clearly communicate their value proposition while aligning marketing efforts across all channels

The trick isn’t choosing one over the other, it is knowing how to balance all three. When comparing OTAs, direct bookings, and GDS, the difference is clear

For many hotels, being listed on two or three big global OTAs feels “enough.” but limiting yourself to a few channels restricts your revenue potential

Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive

For hotels, the challenge isn’t just being seen, it’s being seen in the right places, at the right time. That’s why a smart channel mix is key

Outdated room sales are the silent killer of hotel revenue, steadily eroding individuality, pricing power and guest trust

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]

The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]

Here is the round up of Hotel Success Stories from our Expert Partners during June, touching on revenue, bookings and guest experience. Atomize, Hotellistat, Cloudbeds and SiteMinder Hotel Sct Thomas […]

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps