channels

A strong hotel distribution strategy is dependent on a number of key ingredients – understanding your audience, channel selection,

We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability

The GDS is a critical platform for hotels to capture more bookings. By marketing to travel sellers the hotel can secure incremental revenue

While a channel manager is key for independent hoteliers, selecting the right channel management partner can be daunting. Here are features to consider

To optimize distribution and enhance profitability while maintaining a superior guest experience, it’s crucial to adopt a balanced approach

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings

It is crucial hotels closely manage distribution of rates and inventory to prevent revenue loss, overbooking, or increased fees from third-party channels

Hotel distribution is a multifaceted domain which presents significant opportunities for growth and revenue optimisation and remains underutilised

The content on your website is crucial. By employing the help of Generative AI, you can significantly reduce the time spent on content creation

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager