booking

It is important to invest time and energy into your OTA presence too. Here’s how to make the most of your OTA profiles to attract more guests to your hotel

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

The spike in mobile searches is here to stay. We look at some of the common causes of low conversion rates and solutions to help you improve them

With the ever-growing competition, how can small hotels keep up? How can small accommodation providers keep revenue flowing?

The right hotel distribution strategy can amplify your online presence, boost reservations and engender growth to a great extent

Price disparities are inevitable, but with these tips, you will be able to combat them on your hotel’s website and ensure more visitors book direct

As long as you allow for bookings on your website, you have an eCommerce platform and this provides an immense opportunity for revenue growth