booking

The real question is no longer should we use AI in hotel ads, that’s settled. The question is, which decisions are better made by machines

Let’s explore timely and strategic approaches to capture demand early and turn seasonal interest into direct bookings

Over the next five years, expect OTAs to compete to influence decision formation. That is not evolution. That is a structural shift in bargaining power

When analysed alongside booking and guest profile data, these insights ensure revenue strategies enhance, rather than detract from, the guest experience

We explore common mistakes, how channel managers help, and how to start planning seasonal pricing strategies to capture peak demand

Here is the unvarnished reality of the Marriott-Google AI direct booking play and why the “logical path” forward requires a fundamental rethink

Despite all the buzz around OTAs and AI bots, guests still prefer direct relationships with hotels when offered a reason to – they want to be recognized

Improving direct conversion is not simply about generating more bookings; it is about capturing more demand through the channel that delivers profitability

Let’s explore what a modern hotel website should look like. Here are real scenarios, quick wins and investment ideas that will benefit hotels

You should already have enough forward bookings to make meaningful evaluations, but are you early enough to intervene if something does not add up