booking
How to Use Hotel Gift Card Solutions to Increase Revenue
The best gift card solutions don’t work in isolation, they thrive when woven into your larger marketing and guest engagement strategy
Why Are Reviews And Ratings Important For Hotel Metasearch?
In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility
Has Google Gemini Just Made Metasearch More Important?
Google has started to integrate hotel ads into the results delivered by its Gemini AI, potentially making metasearch an even more vital marketing channel

Guests More Rate Conscious, Shorter Booking Windows Normal
Inflation may be easing, but budget awareness hasn’t gone away. Tariff turbulence continues to weigh heavily. Balance rate optimization with perceived value

Budget Paradox: Why Cap Direct But Leave Indirect Unlimited?
While the direct channel, which is more profitable, has a cap on investment regardless of performance, the indirect channel enjoys an unlimited budget

DMA Fallout: Why Hotel Direct Bookings Are at Risk
We talk with Javier Delgado Muerza of mirai and hear the latest updates following the investigation into Google’s compliance with Article 6.5 of the DMA
How to Use AI Agents at Your Hotel
As we move deeper into the era of AI-first strategies, the hospitality sector is discovering that AI agents are far more than automation tools
How to Strengthen Your Hotel Landing Pages
We explore the top five most frequent questions about landing pages, and share insights that will help boost conversions, direct bookings and grow revenue
The Power of Hotel Remarketing: Bringing Guests Back to Book
A remarketing plan helps you connect with those interested guests and bring them back, transforming those “almost bookings” intoreservations and revenue
Three Steps to Encourage Guests and Increase Direct Booking
While balanced distribution across OTA, GDS, metasearch, and direct channels is key to your property’s visibility and profitability, a direct booking is the most valuable. As of 2024, direct website […]