booking

The booking journey has taken on a significantly different form today. We have entered an age of tech-driven independence and autonomy

Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation

The week of Black Friday is one of the lowest in terms of prices due to applied discounts, although price drop is smaller than booking volume increase

Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results

A strong hotel distribution strategy is dependent on a number of key ingredients – understanding your audience, channel selection,

The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on:

Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs

Here is our round up of 8 Success Stories from our Expert Partners outlining revenue growth, increased ADR, occupancy and booking growth

Here’s how you can leverage this peak booking season to cut OTA commissions and make direct bookings your new norm

In addition to aligning offers with guest behavior and preferences, some rate plans are designed to reward desired traveler behavior