benchmarking

Indexing is incredibly versatile. Generally, 2019 should be “base” year on your index and serve as the replacement for any chart using y-o-y percent change

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

After disruptions to the global hotel industry, traditional y-o-y comparisons have been rendered far less actionable when benchmarking hotel performance

Hoteliers must ask themselves: what happened to their competitive environment, who are their competitors, and what impact are they having on their hotel?

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and […]

When a hotel’s financial performance plan is built on GOPPAR they have the raw materials to craft a financial fortress to stand strong

With a combination of hotel benchmarking data, important KPIs and holistic approach to hotel performance will help hoteliers boost operations