Can benchmarking help losers take action and create a plan to beat the competition, or distract the team from creating a strategy that could be a winner?
You don’t want to become a price follower or mirror your hotel brand to any others, but rather stand out through superior value, service, and authenticity
Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business
Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy
For the first time tourism marketers and destination managers can use benchmarking to compare their performance with competing destinations
No matter what stage of the pandemic you are experiencing, these six benchmarking areas will support your distribution strategy and revenue recovery
The hotel was looking for a tactic to retain people on the hotel website, and encourage weekday reservations
As we start to come out of the pandemic what is the impact, and engagement, around benchmarking? Can you give us some thoughts, observations around that