Who Moved My Hotel’s Market Share?

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?

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different coloured balls showing variety of hotels and importance of benchmarking

Hotel Benchmarking: Insider Tips to Kickstart Your Journey

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

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The Next Normal: Hotel Benchmarking Post-Pandemic

After disruptions to the global hotel industry, traditional y-o-y comparisons have been rendered far less actionable when benchmarking hotel performance

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Making Sense of Your Competitive Landscape Today

Hoteliers must ask themselves: what happened to their competitive environment, who are their competitors, and what impact are they having on their hotel?

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compass showing direction to a hotel to improve direct bookings and how benchmarking can help

A Benchmarking Journey to Grow your Direct Bookings

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

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the hotels network benchdirect launch announcement benchmarking direct booking channels

BenchDirect! The First Benchmarking Product for Direct Booking Channels

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

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CompSet Analysis and its Role: Hotel Management Practices

Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and […]

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4 Reasons GOPPAR Should Be on Your List of KPIs

When a hotel’s financial performance plan is built on GOPPAR they have the raw materials to craft a financial fortress to stand strong

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6 Tips for Benchmarking Your Way to Success

With a combination of hotel benchmarking data, important KPIs and holistic approach to hotel performance will help hoteliers boost operations

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6 Ways Hotel Benchmarking Can Help the Hotel Industry Rebound

Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics

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