Asia

We look how Maslow’s Hierarchy of Needs helps us understand what is important in these times when considering Asian traveller buying motives

Singapore hotel market outlook is expected to face turbulence on the back of the rocky global environment and the COVID-19 pandemic

COVID-19 swept through Asia first. Chinese health officials first reported the outbreak to the World Health Organization (WHO) on Dec. 31, 2019, and the rapid spread of the virus prompted […]

At a macro-level, there are some key trends that influence a marketer’s approach. Here are ten of the most salient hospitality trends to look for when serving the market in Asia

Independent hotels in Asia far outnumber chain hotels but lag sorely behind when it comes to booking numbers. Still, alternative solutions serving these smaller hotels are rising.

Almost half (45%) of travel marketers in the Asia Pacific region rank Facebook and Instagram as most likely to disrupt travel marketing over the next five years.

Home sharing is a great way to experience Taiwan. During my two trips last year to Kinmen, the Taiwan-governed archipelago off the coast of China’s Fujian Province, I stayed in […]

As the most populous region for centuries, Asia-Pacific (APAC) is now one of the largest markets in every sense. NB: This is an article from Koddi Nearly two-thirds of the […]

More Chinese are traveling, and the more affluent travelers are taking it a step further by booking trips on mobile more frequently. This class of Chinese traveler is not only […]

Travel companies with different distribution business models – online travel agencies, international hotel wholesalers and indigenous B2B hotel intermediaries etc. – are increasingly counting on the lower tier cities in […]