ancillary

The Ultimate Upsell Strategy to Maximize Ancillary Revenue

Airlines promote seat upgrades to enhance a flight experience, and McDonald’s has been upselling its customers for years simply by asking, “Do you want fries with that?” In hospitality, upsells […]

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How to Generate Ancillary Revenue in your Hotel or Resort

What can you do in your hotel or resort to generate additional income? It often sounds easier than it is in reality, so we have been brainstorming and have come […]

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How to Increase Your Hotel Ancillary Revenue

Airlines and cruise lines have been doing it very profitably for years. Now hotels are finally recognizing the lucrative potential of ancillary revenue opportunities. A study from Cornell shows that […]

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Capture the Best Hotel Data to Drive Ancillary Revenues

“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” –Sir […]

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Secret to Maximizing Ancillary Revenues to Boost Hotel Profits

While it’s obvious that selling hotel rooms provides the primary source of income for hoteliers, an EyeforTravel report, Ancillary Revenues in the Hospitality Industry, revealed that nearly one third of […]

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The $28 billion ancillary revenue opportunity for hotels

Ancillary bookings represent a significant opportunity for hotels to add revenue while increasing guest engagement. The airline industry adopted the practice of cross-selling and up-selling trip extras more than a […]

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Planet ‘total offer’: the coming revolution in airline merchandising

When three global technology trends combine with two industry-specific trends, can the planets align to transform the online relationship between airline and travellers? For decades, airlines have worked to perfect […]

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European airlines scored big in a la carte revenue last year

Estimated airline a la carte revenue worldwide in 2017 stood at US$57 billion, with European airlines leading at US$19.4 billion followed by Asian carriers at US$15.8 billion. The estimates from […]

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2018 Revenue Management: Loyalty, Group, Ancillary & Personalization

As technology constantly evolves, so does revenue management (RM). Dan Skodol, VP of Revenue Analytics at Rainmaker, recently gave a presentation on the top trends in revenue management. The trends […]

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Increase Hotel Revenue Without Putting More Heads in Beds

You are so much more than a bed! For every traveler stepping through your doors, there are ten more locals waiting to take advantage of what your hotel has to […]

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