ancillary
How to Increase Your Hotel Ancillary Revenue
Airlines and cruise lines have been doing it very profitably for years. Now hotels are finally recognizing the lucrative potential of ancillary revenue opportunities. A study from Cornell shows that […]
Capture the Best Hotel Data to Drive Ancillary Revenues
“I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” –Sir […]
Secret to Maximizing Ancillary Revenues to Boost Hotel Profits
While it’s obvious that selling hotel rooms provides the primary source of income for hoteliers, an EyeforTravel report, Ancillary Revenues in the Hospitality Industry, revealed that nearly one third of […]
The $28 billion ancillary revenue opportunity for hotels
Ancillary bookings represent a significant opportunity for hotels to add revenue while increasing guest engagement. The airline industry adopted the practice of cross-selling and up-selling trip extras more than a […]
Planet ‘total offer’: the coming revolution in airline merchandising
When three global technology trends combine with two industry-specific trends, can the planets align to transform the online relationship between airline and travellers? For decades, airlines have worked to perfect […]
European airlines scored big in a la carte revenue last year
Estimated airline a la carte revenue worldwide in 2017 stood at US$57 billion, with European airlines leading at US$19.4 billion followed by Asian carriers at US$15.8 billion. The estimates from […]
2018 Revenue Management: Loyalty, Group, Ancillary & Personalization
As technology constantly evolves, so does revenue management (RM). Dan Skodol, VP of Revenue Analytics at Rainmaker, recently gave a presentation on the top trends in revenue management. The trends […]
Increase Hotel Revenue Without Putting More Heads in Beds
You are so much more than a bed! For every traveler stepping through your doors, there are ten more locals waiting to take advantage of what your hotel has to […]
Marriage of RM & merchandising: logical next step for airlines
The notion of ‘right product, at right time and at right price’ may be something airlines understand only too well but they still aren’t getting it right. Today many airlines […]
Boosting the Revenue of Your Hotel Parking
When strategising about the optimisation of your hotel’s revenue streams, hotel parking and its lucrative opportunities rarely come to mind. For most hotel managers, the parking they offer to their […]