airlines
British Airways, Lufthansa and a smell-the-coffee moment over distribution
It has taken two years, but two major global carriers have now started to put the squeeze on the old airline distribution model. Is it an attack by Lufthansa and British […]
Making Loyalty Programs Work Harder for Airline and Hospitality Brands
The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting ever more intense. Just this month, […]
How to solve the puzzle of ‘unintuitive’ revenue management
It is not unusual for a revenue management model, or any sophisticated optimisation model founded on big data, to recommend unintuitive actions as highlighted below: Don’t sell the seat at […]
Ancillary merchandising revenue: time to get calculated!
Technology that statistically calculates tailored ancillary products for hotels can improve the experience while driving revenues, but could this apply to airlines too? Using big data analytics to sell more […]
The New World of Distribution: Spectrum not Binary
After the turn of the century, distribution in the airline industry was a relatively simple affair. Direct distribution meant the customer going straight to an airline’s website to make their […]
How Big Data Is Driving Loyalty Program Revenue
It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more […]
Next-Gen Revenue Management: Innovating analyst productivity through real-time data
Current revenue-management systems were not designed to handle vast amounts of data. Therefore, in the near future, they will not be equipped to handle today’s progression of Big Data. New […]
Data, data and more data: travel’s big driver in 2017
On Day One of the Atlanta Summit last week, senior executives from Wyndham, Kimpton, Tauck, Delta Airlines and more, identified numerous ways to put data into action Travel companies, big […]
90pc of travelers want to use mobile devices to search for flights
Despite strong profit projections in the past year, a new report from CellPointMobile claims that airlines are not taking full advantage of mobile solutions for their ecommerce infrastructures. The findings, […]
Shooting the big data arrow to capture consumer hearts
In an age of the promises of Big Data, can travel brands finally win the hearts (and spend) of customers? Chris Nurko, global chairman of FutureBrand, believes that as hospitality brands […]
