As we move into 2025, a noticeable shift in travel behaviour is emerging. Reports from leading travel companies like Expedia, Booking.com, Byway Travel, and Hilton reveal a growing desire for quieter, more personalised, and meaningful travel experiences.
NB: This is an article from Userguest, one of our Expert Partners
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From “silent travel” to “purposeful journeys,” here’s a look at the key travel trends set to define the year ahead.
1. A Move Toward Off-the-Beaten-Path Destinations
Travellers in 2025 are increasingly opting for less crowded destinations, moving away from the popular tourist hotspots of previous years.
According to Expedia’s “Unpack ’25” report, 63% of travellers are now seeking out off-the-beaten-path locales. This trend reflects a preference for destinations that offer more authenticity, tranquillity, and affordability. Places like Reims, France, and Fukuoka, Japan, are seeing rising interest as travellers look for quieter alternatives to overrun cities.
Booking.com’s survey echoes this shift, with 67% of travellers expressing a desire for less crowded spots and more authentic experiences.
2. Silent Travel: The Rise of Quietcations
One of the most intriguing trends for 2025 is the rise of “silent travel.” As the modern world grows louder and more fast-paced, many travellers are opting for quiet, stress-free getaways.
Byway Travel highlights the growing interest in “quietcations,” where travellers choose destinations that promote relaxation and mindfulness. This can include secluded holiday homes in nature, silent retreats, or serene locations like the Slovenian Alps and the High Atlas Mountains.
Resorts, such as the InterContinental Maldives, are responding by offering silent immersion experiences designed to reduce anxiety and foster inner peace. The trend aligns with a broader cultural desire to disconnect from the noise and chaos of modern life, prioritising mental health and well-being.
3. Cosmic Getaways and Astro-Tourism
As technology advances, interest in the cosmos is growing. Space-themed experiences, or “astro-tourism,” are becoming increasingly popular, with travellers flocking to dark sky parks and stargazing locations. Popular destinations for cosmic getaways include Northumberland, Chile, and Iceland.
The appeal of these destinations lies in their ability to offer a rare opportunity to connect with the night sky, allowing visitors to experience the wonders of the universe firsthand.
4. Purposeful Journeys: Travel with a Cause
In 2025, more travellers are seeking holidays with a deeper purpose. This trend, known as “purposeful travel,” is reflected in the desire to contribute to conservation efforts or engage in community projects.
Destinations like the Philippines and Ecuador offer opportunities for travellers to give back while experiencing local culture. The rise of responsible and sustainable tourism reflects a broader cultural shift toward making a positive impact while travelling.
5. The Slow Travel Movement
Another key trend in 2025 is slow travel—taking the time to connect with local cultures and environments.
Hilton’s travel trends report highlights that 74% of travellers are now looking for local recommendations and 73% prioritise cultural experiences, especially when travelling with children. The slow travel movement emphasises minimising environmental impact and deepening one’s connection to the destination, encouraging travellers to take their time and explore less-visited regions.
