The US lodging market has experienced its 72nd consecutive month of positive albeit decelerating growth in revenue per available room (RevPAR). Modest US job and wage growth as well as […]

  There have been many significant developments in SEO practices in a relatively small number of years and, with each new algorithm update, marketers have looked at ways to adapt […]

NB: This is an article from Flip.to Adrift Hotel and Spa, an eclectic boutique hotel in the heart of Long Beach, Washington, has tapped the Flip.to advocacy platform to attract […]

Yield management refers to an airline’s effort to effectively manage supply and demand mismatches using scientific pricing strategies. It’s a practice that can be fine-tuned with the help of personalized marketing. […]

Although many established metasearch markets exist in the region, there is real opportunity for differentiation and innovation in Southeast Asia In Asian markets like China, India and Japan online travel […]

  ROI is one of the biggest marketing mysteries we are facing collectively as an industry today. Our recent Tourism Marketing Plan Blueprint questionnaire confirmed that it is one of the […]

  NB: This is an article from SiteMinder Apple’s Steve Jobs famously once said: “Design is a funny word. Some people think design means how it looks. But of course, […]

Travel firms that don’t invest in trying to drive customer loyalty are probably spending more money acquiring them online. While competition on price is unlikely to go away, customer experience […]

  The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as […]

  Online travel agency Priceline and home-sharing service Airbnb have higher valuations than any hotel chain, according to a new report by L2. Over the last five years, the market […]