Google has created what it is calling a “Travel Industry Council” in a bid to improve relations with brands around the sector. The group is known to have met over the […]

Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning strategies for your independent hotel lately? The chances are that […]

Airbnb‘s founder and CEO Brian Chesky has told the advertising industry’s mega-event in Cannes that the business is “financially secure” and that an API is a possibility. The official Cannes […]

A few weeks ago Air Berlin demonstrated its Progressive Web App during the Google I/O developer conference. It’s staking a claim as the first airline with the service which enables […]

At first glance, hotel-booking giant Priceline Group and alternative accommodations hub Airbnb may not seem like obvious competitors. But as with all great rivalries, each company needs what the other […]

There is a lot of buzz lately about hotel reviews on Google and what really drives improvements in ratings, review summaries, and local search rankings for hotels. As of recent, a few online […]

Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has an almost overwhelming amount of data. That data can be used to […]

Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel price rates on the fly, improving demand forecasting by 20 percent. Should Marriott International acquire Starwood Hotels & […]

If the traditional travel agent is dead, it might be because they’ve been replaced by social media. As a powerful tool for travel marketers, and hoteliers in particular, social media […]

  One of the most under-reported stories in travel is that most hotel owners have no idea what their cost per channel is and what they’re actually getting per room. […]