7 Revenue Management Tactics to Increase Overall ROI
While dedicating the last decade to examining, understanding and refining how revenue managers plan and execute their pricing strategy, the industry can learn some great strategies that are sure to assist […]
Reasons Independent Hotels are Better Placed to Win Market Share
The independent hotel market in Europe is a big business, big in terms of employment, tourism and contribution to local economies and most importantly for our industry, independent hotels are […]
Cloud IQ predicts shift towards conversion optimisation
There will be a shift in marketing budgets towards technology that helps travel firms convert their browsers into bookers in the next two years, according to an analytics specialist Cloud […]
Instagram and Snapchat on the rise in APAC
TNS Connected Life 2016, a recent global study surveying the online behaviours of approximately 70,000 internet users across 57 countries revealed that the use of visual social media platforms, Instagram […]
Let’s Take a Closer Look at the Google Trips App
Google has always been forward looking and innovative when it comes to helping travelers make planning a trip easier and hassle free. It implemented platforms like the Trip Planning search feature […]
Cheap Commodities: How Hotels Have Become Pork Bellies
NB: This is an article by Tambourine From an outside point-of-view, a hotel should be anything but a commodity. After all, guests should be placing high value on a product […]
Driving Direct Bookings Through Email Marketing
Focusing on driving more direct bookings has become a topic of great debate in the hospitality industry this year. Owners and operators alike are determined to focus efforts not only […]
Analysis of how Expedia converts visitors into customers
$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn. That’s Expedia in a nutshell. One of the largest travel sites in the world, Expedia and […]
What is The Future of OTAs Loyaty Programs
Online Travel Agents (OTAs) are known as an effective distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings in an effort to reduce commissions paid […]
IDeaS integrates TrustYou review data to improve revenue performance
NB: This is an article by TrustYou TrustYou, the world’s largest guest feedback platform, now provides its extensive review data to IDeaS Revenue Solutions, the leading provider of revenue management […]
