How Google’s Mobile Only Index Will Change SEO in 2017
Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced […]
Programmatic Advertising: How Hotels Can Target Travelers
We recently had the pleasure of participating in Leonardo’s first-ever Digital Marketing Summit for Hoteliers, “The Evolving Shopping Journey and Its Impact on Direct Bookings.” Hoteliers from all over the […]
Stop the blame game Hotels and embrace OTAs
The perception that online travel agents are “horrendously expensive” is false and they should be embraced by hoteliers, a business expert says. Speaking at Duetto’s Revenue Strategy Forum, Professor Peter […]
How Do Hotels Create Content that Sells Rooms?
What are the most important factors for creating content that sells hotel rooms? What does “content” – that buzzword of all buzzwords – mean when it comes to hotels? There […]
Hotels should stress value proposition during corporate rate negotiations
As hotel sales and revenue management teams engage in corporate rate negotiations this fall, they might find themselves at a disadvantage for the first time in a few years. To […]
How To Add Basic Hotel Booking to a Chat Bot
In the past years, we’ve seen an explosion of chat bots across multiple industries. Many times we are asked what can a chat bot do, and how would it benefit […]
Book on Google: Similarities and differences from TripAdvisor Instant Booking
This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them […]
Great Expectations for Hotel Revenue Management
Expectations for the hospitality industry grow stronger with every year – and the shelf life of how long a competitive offering is considered leading-edge before it becomes just another standard […]
Your hotel’s pricing strategy: 8 awesome benefits of using SiteMinder’s Prophet
Most hoteliers would agree one of the most pressing issues they face is trying to keep up with their peers in a hyper-competitive pricing market. The travel industry is so […]
Airbnb business is growing quickly among business travellers
Concur, an SAP company and a leading provider of integrated travel and expense management solutions, has released an in-depth analysis based on a subset of Concur customer data representing $77 million in Airbnb […]
