Predictive analytics is the future of hotel Revenue Strategy
In case you haven’t noticed, the hotel industry has changed significantly in the past decade, and in many ways revenue management is leading these changes. Specifically, at most hotel companies […]
Airlines’ customer engagement on social media is critical to success
Forget being put on hold on the phone – customers today make a beeline for the airlines’ social media handles and work their way from there. From updates on crises, […]
Five useful AdWords features to use during the peak booking season
With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. Here are five features of AdWords […]
Exploring the rise of Mega Online Travel Retailers
NB: This is an article from Amadeus Online travel shoppers are often oblivious to which site they use to make a purchase, whether it is a metasearch or an OTA […]
Airbnb Trips presents airlines with a digital ancillary revenue masterclass
For any airline concerned about keeping control of their relationships with their customers and leveraging digital channels to boost ancillary revenues, the launch of Airbnb’s “Trips” should serve as a wake-up […]
Why mobile micro-moments and dayparting are the trends to watch in 2017
As 2016 draws to a close, there has been one movement that has surpassed them all during the last 12 months – mobile. There are more than 128 million Google […]
5 Ways to Drive Direct Bookings for the Modern Traveler
How do young, modern travelers behave online? What connects to them, and how can your hotel use that information to drive direct bookings through your hotel website? Google’s Consumer Barometer […]
How travel has sown the seeds of its own disruption
Disruption in travel is likely to be born from within it, according to a founder of Intent Media and a former senior executive of Travelocity which previously owned lastminute.com Richard […]
Getting to the bottom of “big data” buzzword will help airlines fly higher
‘Big Data’ was a buzzword of choice at the CAPA Asia Aviation Summit in Singapore recently. A panel, moderated by Stephen Pearse (managing director of CAPA – Centre for Aviation), explored what […]
Airbnb out to be Wechat of travel – do everything with one app
By the time Lady Gaga appeared on stage on Saturday night as a surprise closing act for Airbnb Open, a three-day festival in downtown Los Angeles celebrating the brand’s values […]
