Marketing, Digitally Speaking
Below is a selection of takeaway thoughts courtesy of Darene Rondeau of Leonardo Some of the best and brightest stars in our hospitality industry contribute to Hospitality Sales & Marketing […]
The First 5 Seconds: Is Your Hotel Website Ready?
NB: This is an article from Tambourine We live in a world of instant gratification and non-stop distractions. So, all hotel marketers can surely agree that holding a guest’s attention in […]
How Expedia converts visitors into customers: Part two
A few weeks ago eConsultancy published the first half of my in-depth look at how Expedia converts visitors into customers. Part one looked at traffic from organic search and direct […]
Top 10 Tips for Room Revenue Budgeting
It’s that season again. No, not the season where “pumpkin spice” seems to be infused in everything from pancakes to chewing gum, but…budgeting season. So, we thought we would provide you […]
How to use Google’s ‘micro-moments’ during your booking process
Google recently revealed research that identifies how travellers experience ‘micro-moments’ online. These micro-moments are defined as a moment in time when a searcher relies on their smartphone or tablet device to […]
3 Ways to Recoup Revenue Lost to OTAs at Booking
OTAs have become somewhat like your worst best friend. While the exposure properties gain from OTAs is undeniable, many hoteliers are asking themselves if the pleasure is worth the pain. […]
Pressing buy: The state of mobile commerce in 5 charts
In just two years, nearly half of all e-commerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are […]
The ‘Magic’ of Email Marketing
Everyone who has shopped online has experienced this once. Remember searching the internet for a new coffee maker and instead filling your cart with “essentials” like fancy chocolates? Then, you […]
Leveraging hotels’ true unconstrained demand with better data sources
The hospitality industry has long used typical information sources to create as accurate a demand forecast as possible. However, with more sophisticated technology and software now available hotels would do […]
How Airbnb Uses Data Science to Improve Their Product and Marketing
As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and Joe Gebbia turned their living room […]
