If you’re looking for customer loyalty, you won’t find much of it in the travel industry. While 74% of business travelers claim to prefer booking travel through one platform, only […]

The vacation rental business is currently worth $100bn but Airbnb is reportedly still not profitable, and the competition is growing. Cities may be fighting to restrict it, but the Airbnb […]

When most hoteliers consider their revenue management metrics, they most likely think about RevPAR, ADR and occupancy. Perhaps, they would also think about historical and current local demand. But for […]

Your hotel website should be your most profitable booking channel. If it’s not, then you may be focused on the wrong things. In our final webinar for 2016, we looked […]

Change always comes thick and fast in this industry but 2016 has felt like a real turning point. All the tech giants are making big things happen as we move […]

Relying on user generated content (UGC) in social media marketing can be a gamble. It can work if you have a great creative idea, a sizeable existing audience and a […]

Did you know that Google changes its search algorithm up to 600 times per year? Stats like this make it tough for any hotel business to keep up. Nobody ever […]

The travel industry is continually facing disruption, which often provides great benefits for travelers and a path to fostering a culture of innovation and new business models. A current trend […]

In the hospitality industry we have heard that “A revenue management program/system has the potential to increase revenue by 3 – 5%”. By revenue management system, we are talking about […]

Conversational commerce (chatbots) may be in its infancy but now is the time understand how it fits into your digital strategy With social media came the dismantling of the wall […]