In the past few months — perhaps even years — much has been made of Airbnb’s impact on the hospitality industry. Between 2010 and 2015, the number of travelers who […]

When asked about review responses, we used to recommend that hoteliers respond to as many reviews as they can, within their own time and resource constraints. However, the results of […]

U.S. hotels enjoyed another year of life at the performance peak in 2016 and are forecast to continue to live the high life in 2017. According to the recently released […]

  In this month’s webinar, we were joined by Sarah Kennedy Ellis, VP Global Marketing at Sabre, and Allyson Ladley Gibson, Innkeeper at The Inn at Kitchen Kettle Village, for […]

As digital marketing gets more sophisticated, the topic of attribution models has come up  over and over in conversations with clients: every hotel wants to know what, where and how […]

As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. NB: This is an article from Milestone […]

Everybody has a place to live. And thanks to Airbnb and other rent-by-owner sites, everybody can turn their spare room into a moneymaking short-term rental. In the taxi industry, this […]

“I wouldn’t be surprised if it’s sort of a schizophrenic year,” PwC’s hospitality industry leader Scott Berman said, referencing the unpredictable U.S. political climate, as well as economic factors. “There’s […]

The industry’s rapid evolution continues unabated. To profit through this turbulence, leaders must focus on what really matters—the customer. The landscape of travel distribution has been shifting. Until the mid-1990s, […]

The most attractive feature of metasearch is how it helps generate direct-bookings. It enables hoteliers like you to develop long term customer relationship achieve better customer retention and future sales. […]