Facebook advertising and Google AdWords can both be viable paid media options depending on your goals and the marketing budget your company has. If you want to read how both […]

As an industry, we’re entering a transformative stage where technology for hotels is becoming the differentiator and heart of what will make amazing hotel experiences of the future. Hotels have […]

Airbnb is quickly carving a place for itself in the managed travel space. In the past two years, the company has launched tools geared toward travel managers, partnered with a […]

In this report, Sojern teams up with Google to explore and explain the modern traveler’s path to purchase. The project combines Google’s deep insight into hospitality and hotel search trends […]

We often hear people talk about terms, such as mobile-first and responsive—only to scratch our head as to what they really mean. Want to make sure you follow trends without […]

According to market research firm Frost & Sullivan, a dozen ‘mega trends’ will determine the way we work, rest and play in the decades ahead. Each is a global force […]

If you ever had to call customer support, regardless of the specialty, you are familiar with the generic robot voice and elevator music at the beginning of the call. “Thank […]

As North American hoteliers progress through the early months of 2017, the pace of new bookings is flat with new February reservation commitments at -0.8 percent. However, average daily rates […]

If you’re like most hotel marketing and revenue leaders, chances are that one of your major near term strategic goals is to drive more direct bookings and thus reduce the […]

Finding the best channel manager is the key to the success of your hotel’s distribution strategy. Online distribution is more important now than it’s ever been before and tomorrow it will […]