Loyalty programs for small, independent hotels are one of the most cost-effective ways to drive direct bookings and increase the lifetime value of guests. Major hotel chains are making a […]

Marketing automation can transform your email campaigns into powerful, ongoing conversations for both customer acquisition and retention purposes. The travel industry is getting better at it – automated programs rated […]

Do general managers and revenue managers need to form a hotel alliance? Absolutely they do. Revenue managers and general managers both drive their hotels toward achieving gilt-edge revenue performance. However, […]

Projections for 2017 and beyond by STR, CBRE and PKF all call for anemic occupancy growth at best, notwithstanding record occupancy levels for the U.S. hospitality industry. With Revenue Per […]

This week, we tuned in to a fascinating webinar held by Revinate, Siteminder and IdeaS. In this webinar, Peter O’Connor, Professor at ESSEC Business School looked at what the future of the Hotel Industry will […]

When it comes to pricing and revenue management, one of the biggest challenges for hoteliers is creating a strategy that captures as much revenue as possible while also considering guests’ […]

‘Tis the season to create your holiday wish list. However, a hotel marketer’s wish list is unlike any other. Instead of asking for a new car or the latest tech […]

Revenue Generated Index is the key performance measure used by hotel companies to track changes in market share relative to competitors. But equally important is to understand the key drivers […]

Your website design plays an important role in the success of your online brand. It seems like there’s a never-ending stream of new features and resources that you can use […]

Airbnb has dipped its toe back in the waters of third-party distribution, almost a year to the day since it axed its original affiliate programme. The global property-sharing giant has signed […]