Key Strategies to Shift Bookings from OTAs to Direct

As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. NB: This is an article from Milestone […]

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Enough Room for Everyone? How Hotels are Meeting the Airbnb Challenge

Everybody has a place to live. And thanks to Airbnb and other rent-by-owner sites, everybody can turn their spare room into a moneymaking short-term rental. In the taxi industry, this […]

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U.S. Hotels Could Face RevPar Pressures in 2017

“I wouldn’t be surprised if it’s sort of a schizophrenic year,” PwC’s hospitality industry leader Scott Berman said, referencing the unpredictable U.S. political climate, as well as economic factors. “There’s […]

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The (ongoing) trouble with travel distribution: Customer experience

The industry’s rapid evolution continues unabated. To profit through this turbulence, leaders must focus on what really matters—the customer. The landscape of travel distribution has been shifting. Until the mid-1990s, […]

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How to Build Success with Metasearch Campaigns

The most attractive feature of metasearch is how it helps generate direct-bookings. It enables hoteliers like you to develop long term customer relationship achieve better customer retention and future sales. […]

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6 ways to improve your hotel website design

The optimisation of your hotel website load time is the first vital step in your mission to secure direct bookings. NB: This is an article from SiteMinder Visitors to your […]

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7 Signs Your Hotel Marketing is Out of Control

It’s easy to see how things can go off course in hotel marketing. NB: This is an article from Tambourine With an array of channels, disparate vendors and multiple audience […]

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Data, data and more data: travel’s big driver in 2017

On Day One of the Atlanta Summit last week, senior executives from Wyndham, Kimpton, Tauck, Delta Airlines and more, identified numerous ways to put data into action Travel companies, big […]

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Hotel and Mobile Boost OTA Online Bookings

NB: This is an article by Phocuswright U.S. online travel agencies (OTAs) continue their upward climb and have increased their share of the total travel market. Bolstered mainly by hotel […]

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The Sharing Economy: Opportunities for Hoteliers

Attend a hotel conference these days and the issue of the sharing economy is likely to raise its head, in particular competition from short-term rental services via the internet. Airbnb […]

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