Setting your price based on historical trends and knowledge of the market is like setting off on a journey using a map or old school GPS

The Messy Middle is a complex place that can go round and round. Our job is to close the gap from trigger to purchase or booking in the shortest time

Sending pre-arrival upsell campaigns is a great way to foster engagement, boost the guest experience and promote more ancillary revenue opportunities

As your forecast evolves predicting demand over a certain period, it is crucial to assess the new customer’s behaviour patterns which can impact occupancy

Revenue generated is the ultimate goal and in Restaurant Revenue Management we calculate a key performance indicator called REVPASH

Camping villages have an additional advantage over hotels, as they have greater opportunities to increase their housing units and revenue at lower cost

As the economic fallout of 2020 lingers over the sector, our ongoing research consistently reveals that the majority of Hoteliers expect to decrease ADR

Recently, Spain has lost about twenty thousand searches per day. Travelers have abruptly interrupted a travel trend that had been growing for about a month

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]

The act of responding and connecting with guests online is defined as “social listening.” We can see how social listening is used by the hotel in each case