In the third quarter, nearly 70% of global searches were made 0 to 30 days out, which was a 15% search increase compared to the previous quarter

By selling your hotel as an experience through content, you’re much more likely to succeed in relation to engagement and conversion

Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less

With historical data rendered unreliable, rules-based revenue management creates a labyrinth of issues to consider when adjusting pricing strategy

Diving into your bookings and website activity, you can better understand what’s working, what’s not, and where you are losing potential guests

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success

There is a general consensus that a good room upselling strategy brings a lot of value to the hotel. We summarise it in four points:

Hotel fly wheel marketing emphasises on personalisation. As a matter of fact, it can be used to smoothen out every strategy you deploy to attract guests

In measuring that recovery, 2019 data is the benchmark, hoteliers can gain key context for the amount of profitability they are recapturing

If you want to fail at hotel email marketing, send the same email message to every single address in your database. That was email marketing 1.0