A Year Full of Abnormality: 2021 Hotel Performance Ended More Settled

The global hotel industry’s climb back to profitability has not been easy, but it trudged back and ended 2021 almost back to 2019 levels

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one red apple amongst many green apples reflecting need for a hotel to adopt a consistent approach to branding rather than a single exercise

3 Strategies to Differentiate Your Hotel From Your Competitors

Faced with constant uncertainty in the international hotel market, we must look for strategies to differentiate ourselves from our competitors

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doors with one of a different colour reflecting why hotels should use a hotel rate shopper to compare their room prices with others

Micro Targeted Pricing Is The Future

Scratch beneath the surface of open pricing and it’s flawed. It relies on the operator and rules set. It’s time for a big leap into the future of pricing

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Have You Ever Evaluated Your Hotel Pricing Strategy?

There are a lot of underlying voids in a hotel’s operation that goes unnoticed and these can cause major damage. One such void is a Broken Pricing Strategy

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U.S. Hotel Occupancy Remained Soft, Staying Basically Flat

Prediction is that U.S. will achieve full recovery to 2019 levels in 2023 with occupancy and ADR surpassing 2019 levels consistently from summer of 2022

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How can Hotels Tap Into The Trend of Coworking Space?

Coworking in hotels is a new yet highly profitable concept. It can help hotels attract the local audience and utilise their vacant spaces in a unique way

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Customer Segmentation: The Who, Where, How & Why

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

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Break The ‘Silo Mentality’ With a Successful Commercial Strategy

Now is the time to develop a holistic mindset and commercial strategy, driven by real-time data, which bridges the gaps between your departmental silos

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Rethinking Spaces: Long Stay Accommodation

Long stay guests tend to build a very strong connection with the place where they spent the first weeks and months in the new city

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How to Create an Irresistible Hotel Newsletter?

A newsletter helps your audience gain a better understanding of your brand and you can build relationships with existing as well as potential guests

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