A Year Full of Abnormality: 2021 Hotel Performance Ended More Settled
The global hotel industry’s climb back to profitability has not been easy, but it trudged back and ended 2021 almost back to 2019 levels
3 Strategies to Differentiate Your Hotel From Your Competitors
Faced with constant uncertainty in the international hotel market, we must look for strategies to differentiate ourselves from our competitors
Micro Targeted Pricing Is The Future
Scratch beneath the surface of open pricing and it’s flawed. It relies on the operator and rules set. It’s time for a big leap into the future of pricing
Have You Ever Evaluated Your Hotel Pricing Strategy?
There are a lot of underlying voids in a hotel’s operation that goes unnoticed and these can cause major damage. One such void is a Broken Pricing Strategy
U.S. Hotel Occupancy Remained Soft, Staying Basically Flat
Prediction is that U.S. will achieve full recovery to 2019 levels in 2023 with occupancy and ADR surpassing 2019 levels consistently from summer of 2022
How can Hotels Tap Into The Trend of Coworking Space?
Coworking in hotels is a new yet highly profitable concept. It can help hotels attract the local audience and utilise their vacant spaces in a unique way
Customer Segmentation: The Who, Where, How & Why
When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment
Break The ‘Silo Mentality’ With a Successful Commercial Strategy
Now is the time to develop a holistic mindset and commercial strategy, driven by real-time data, which bridges the gaps between your departmental silos
Rethinking Spaces: Long Stay Accommodation
Long stay guests tend to build a very strong connection with the place where they spent the first weeks and months in the new city
How to Create an Irresistible Hotel Newsletter?
A newsletter helps your audience gain a better understanding of your brand and you can build relationships with existing as well as potential guests