Manual pricing might seem like a safer, cheaper option but it comes with hidden costs: missed revenue opportunities, wasted time and lost bookings

Here is the reality. Organic search is no longer the only hero. We need media, owned channels, and marketing loops that learn from behavior

Setting rates is a delicate balance. Price too high, and you could slow bookings. Price too low, and you’re working harder for less

A great hotel General Manager is more crucial today than every before. They are the bridge between commercial ambition and operational execution

If you adopt even a few of these practices you’ll feel the compounding effect in your RevPAR, your net revenue, and calm in your weekly revenue meeting

Ditching the discount blasts in favor of a more targeted approach is about rewarding guests who are likely to spend more which is a smart strategy

In this article, we spotlight four upselling hotel examples that have turned their upsell programs into high-performing, guest-centric success stories

It is possible to plan your campaigns to ensure you can take advantage of the visibility the OTAs but without overlooking your own goals

AI cannot align strategies if the teams behind it are not aligned. Every hotelier now faces a crossroads: How do you structure your team for success?

AI-driven personalization is a changing dynamic, delivering real results through increased repeat bookings and stronger guest loyalty