Mobile is no longer just a secondary channel – it’s a key battleground for direct bookings. As of June 2024, 70% of the world’s population (5.68 billion people) use mobile […]

April and May are traditionally unpredictable months for hotel occupancy. Here are 5 strategies to help maintain strong occupancy through this period

No matter how much I want to support the hotel or avoid fees, I’ll reluctantly revert to OTAs if the process is too confusing or the price is out of line

Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites

A games room helps your hotel stand out. It’s a point of difference in a competitive market and adds tangible value to the guest experience

Read on to discover actionable strategies to make the most of the spring travel boom and maximize your direct channel impact

Considering both pricing and review scores, a Hotel can enhance its value proposition. Aiming for better reviews to while maintain competitive pricing

Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs

By strategically refining website landing pages, hotels can drive more direct bookings, improve user experience and stand out in a competitive marketplace

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing