The End of Revenue Management: Welcome to Profit Optimization
Revenue management was never meant to stop at the room door and has now evolved into something more powerful and far more demanding
Boutique vs Enterprise: Choosing a Hotel Digital Marketing Platform
When hotels manage digital marketing in silos, they fall into familiar traps. Each mistake chips away at profitability and most can be avoided
Lack of Enterprise Visibility Costing Hotels Loyalty and Revenue
Lack of enterprise visibility isn’t just about inconsistent guest experiences. Without it, every blind spot becomes a revenue leak
Lead Nurturing for Hotels: From Inquiry to Confirmation
Strategic hotel lead nurturing closes the gap between interest and revenue, transforming casual inquiries into committed stays
Benchmarking Enhanced with USALI 12th Revised Edition
The USALI 12th Revised Edition introduces several enhancements that directly support better benchmarking and hotel performance analytics
Family First: How Hotels Can Truly Connect with Traveling Parents
More hotels are turning to personalized marketing and exclusive family offers to capture attention and drive direct bookings
6 Hotel Paid Advertising Myths You Need to Stop Believing
Most of the paid advertising “horror stories” are myths and believing them could cost your hotel tens of thousands in lost revenue every year
Don’t Choose Blindly: Key Steps for a Hotel Data Analytics Platform
Choosing a data analytics platform isn’t about ticking boxes on a features list. Get it wrong, and you’ll add to the noise
No Pick-Up, No Pulse: Why It’s So Important for a Hotel
Pick-up is a key indicator for assessing current market demand and the effectiveness of pricing strategies – the heartbeat of the hotel
How to Speak “CFO” and Get Your Hotel Tech Budget Approved
You have the perfect sales and operations pitch. Now, you have to present it to your CFO, owner, or asset manager. This is where most strategic plans die
