In the world of events, they are not all created equally when it comes to the impact they will have on demand

Shedding the fear of high ADR requires a mindset shift. Instead of worrying about driving guests away, focus on the tangible benefits of higher room price

Last minute bookings enable you to fill rooms that otherwise go unsold, so it’s worthwhile to create a strategy for them. Use these tips to get started!

Don’t let another year go by constrained by outdated practices – harness the power of forecasting for a truly competitive advantage

Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance

In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand