Mastering the New Search Landscape: Optimise for Voice & AI

Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup

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Turn Guest Feedback into Insights that Elevate Guest Experience

Hotels that excel at turning guest feedback into actions foster a feedback-driven culture, one that encourages continuous improvement

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How to Boost Direct Bookings with Effective Data Use

Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings

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What is Hotel Room Type Mapping and the Benefits?

Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing

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Boosting Customer Lifetime Value With Effective Loyalty Programs

Integrating a well-designed loyalty program into your strategy can significantly enhance your Customer Lifetime Value, providing longer term profitability

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Loyalty Programs: Benefits, Liability and Costs

Loyalty programs are becoming less dominated by frequent travelers. Suggesting the percentage of membership comprised of heavy users is declining

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Ad Frequency: Why It Matters and How You Can Control It

Frequency is actually easy to understand and calculate. Frequency is the number of times a user has seen your ad or campaign in a certain period of time

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How to Boost Revenue and Profit for Luxury Boutique Hotels

But how can luxury boutique hotels leverage this demand to stand out and drive revenue? We dive deep into actionable strategies and emerging trends

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How to Effectively Use Email Marketing in Hospitality in 2025 bookboost article image

How to Effectively Use Email Marketing in Hospitality in 2025

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy

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3 people enjoying their hotel stay illustrating the value of social proof

Let Your Guests Do the Talking. The Power of Social Proof

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

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