Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

Modern revenue management is no longer about pricing alone; it’s a holistic strategy influencing every aspect of hotel operations

We look at the Revenue Managers current responsibilities and future developments of this role, as well as opportunities and challenges faced

Managing data correctly has not been an easy task. That’s why we look at three of the most common problems and the best way to fix them

Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue

High email capture rate means you can communicate directly with more guests, present personalized offers and specific campaigns to drive engagement

The gap between a data-savvy hotel and those with outdated methods is growing fast and it directly affects your revenue, profit and market share

Competitor rates are a factor in your forecasting, but placing more weight on value proposition and other demand indicators is beneficial