Mastering the New Search Landscape: Optimise for Voice & AI
Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup
Turn Guest Feedback into Insights that Elevate Guest Experience
Hotels that excel at turning guest feedback into actions foster a feedback-driven culture, one that encourages continuous improvement
How to Boost Direct Bookings with Effective Data Use
Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings
What is Hotel Room Type Mapping and the Benefits?
Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing
Boosting Customer Lifetime Value With Effective Loyalty Programs
Integrating a well-designed loyalty program into your strategy can significantly enhance your Customer Lifetime Value, providing longer term profitability
Loyalty Programs: Benefits, Liability and Costs
Loyalty programs are becoming less dominated by frequent travelers. Suggesting the percentage of membership comprised of heavy users is declining
Ad Frequency: Why It Matters and How You Can Control It
Frequency is actually easy to understand and calculate. Frequency is the number of times a user has seen your ad or campaign in a certain period of time
How to Boost Revenue and Profit for Luxury Boutique Hotels
But how can luxury boutique hotels leverage this demand to stand out and drive revenue? We dive deep into actionable strategies and emerging trends
How to Effectively Use Email Marketing in Hospitality in 2025
Email marketing for hotels has changed. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy
Let Your Guests Do the Talking. The Power of Social Proof
Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!