7 Ways Your Luxury Hotel Marketing Efforts Differentiate Your Property

To maximize booking conversion rates, your luxury hotel marketing strategies must target a specialized clientele that conceptualizes the travel experience in a unique way. The challenges you face are distinctive, but with the right approach to marketing you can boost your client base, enhance your brand and put your competitors on the defensive.

Here we will present seven recommendations for more effective luxury hotel marketing.

#1: Optimize for all mobile devices

This is fairly standard advice for hotel marketing departments nowadays. But luxury hotels have been surprisingly slow to catch on, which is ironic considering luxury travelers use mobile devices more frequently than the general public.

Successful entrepreneurs and highly-paid professionals are technologically savvy (and proud of it), and they are leading the charge of the mobile revolution.

If you want affluent travelers to book on your website, it needs to be optimized for speed, usability, and appearance. This includes smartphones, tablets, e-readers, and other small-screen devices. This is more important for you than it is for discount or mass market hotels.

#2: Establish relationships with industry influencers

Influencer marketing is a blazing hot trend, and luxury hotel marketing departments can make excellent use of it.

According to a 2015 study by the online media and technology company Burst Media (now renamed Rhythm One), brands implementing influencer marketing plans can expect to receive $6.85 worth of free media coverage for every $1 they spend on paid media.

Partnering with a social media analytics company like Klout, you can identify the top influencers in the luxury hospitality industry and form symbiotic relationships beneficial to both parties. No quid pro quo is implied; offer them legitimate opportunities to sample your product, and if they like what they discover they will spread the good word to their followers.

Luxury travelers are highly active on social media, where influencers work their magic. That’s the benefit and few luxury hotel marketing departments are taking full advantage.

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