It seems that travel has become ubiquitous.
NB: This is an article from eZee Absolute
If the chilled out peeps are sipping on a beer by a beach in Bali, then the adrenaline junkies are trekking in Kasol. People are going all out to tick off their bucket list. But guess what, there’s one more group of travellers that the Gram and the Tube aren’t showing. This set of travellers are not into seeing everything there is to see; rather, feeling like a local, spending their days strolling the paths less travelled.
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Who are they? The slow travellers!!
Slow travel and tourism is on the rise, and now is the time for hotels to tap into this segment. There’s no exaggeration; this is a very lucrative segment to cater to because these travellers are willing to pay for experiences and stay for a longer duration.
What is Slow Travel and Tourism?
Slow travel is an approach of building connections with local people, cultures, food, and music. To put it simply, it is about learning to live the lifestyle of the local communities, educate ourselves on the things we have not explored before, remain sustainable for the environment, and make an emotional impact.
Now, there are often two kinds of travellers when it comes to slow tourism — one stays at a destination and travels to the next slowly, the other stays in a destination for a supremely long time and builds deeper connections.
The Emergence of Slow Travel
The reason slow travel is booming is because of the changing mindset of people. Before covid (even now, to an extent) travel was about visiting popular destinations, sightseeing, clicking the best pictures to showcase, etc.
But, traveller preferences have changed significantly with the pandemic still around. People have gone through a lot lately — both physically and emotionally.
It’s not about regular holidays and trips anymore, but about life-changing experiences. Wanderlust enthusiasts are starting to realise that it’s not about the bucket list anymore; rather, about experiencing more by doing less.
This is the same mindset that I am witnessing in everyone else around me and has been a major driving force behind the rise of slow travel.
Again, I am not exaggerating; it’s happening for real.