experiences

As the third-party cookie crumbles, hoteliers must learn to collect and utilize data they already have to boost direct bookings and personalize experiences

Identifying who your guests are, who the competition is and how your hotel is performing relative to other hotels in the market is a real challenge today

Innovation means never resting on your laurels. As mobile app technology evolves, the hospitality industry will have to evolve along with it

Although the fundamentals of hospitality remain, a lot of solutions have sprouted to help hoteliers survive the future of travel

Slow travel is booming is because of the changing mindset of people, traveller preferences have changed significantly with the pandemic

Slow tourism can be applied across the entire guest stay, representing a significant opportunity for hotels to reshape their offering

If your customer isn’t satisfied with their experience, it won’t matter how good your marketing is or how well your sales funnel converts new customers

As people yearn to travel but may not be ready for long haul, it’s more important than ever to target your local market and entice guests out of their homes

In the hospitality business, the most important thing to keep in mind is the guest experience, i.e. how your guests feel before, during and after their stay

Like all aspects of your hotel’s marketing and operations strategies, you should review your compset regularly, especially in times of accelerated change